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  <title>Final Boss — Notes</title>
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  <description>Essays from Jonas Antonsson on what comes after a launch, capitalizing on early traction, holding games positions when you don't speak the vocabulary, and the questions the industry is still pretending aren't questions.</description>
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  <lastBuildDate>Tue, 09 Jun 2026 00:00:00 +0000</lastBuildDate>
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    <title>The 'luxury problem' that isn't</title>
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    <pubDate>Tue, 09 Jun 2026 00:00:00 +0000</pubDate>
    <author>jonas@finalboss.cc (Jonas Antonsson)</author>
    <description>On what happens to indie studios in the first 24 months after a successful launch — three windows of decision (0-6mo, 6-18mo, 12-24mo), what gets decided in each, and why nobody helps you with any of it.</description>
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